Level 2 Certificate in Event Planning

Level 2 Certificate in Event Planning

Course information:

This on-line qualification will introduce you to the skills that are required to plan, organise and evaluate events by developing their knowledge and understanding. Areas covered include marketing methods and resources, market research, human resources, communication and customer service relevant to events.

This course offers on-line learning materials and on-line assessments.

 

Please see below a breakdown of the units and sections within this course.


Unit 1: Planning an event
In this unit, learners will explore the three main sectors within the events industry. They will learn about the role of an event planner in term of the responsibilities that they have, and the skills required. Learners will explore what is involved in planning an event and how to plan for contingencies. Learners will also be taught about the necessity of health, safety, and security measures.
This unit contains five sections:
• Section 1: The extent of the events industry
• Section 2: The scope of the event planner role
• Section 3: Planning an event
• Section 4: Planning for contingencies
• Section 5: The need for health, safety and security measures.


Unit 2: Reviewing and evaluating an event
In Unit 2, learners will discover the importance of reviews and evaluation and how this benefits those involved. They will explore the different methods in which this can be done and the value of each one. Learners will learn how to plan the evaluation for an event using the tools and methods that they now know.
This unit contains four sections:
• Section 1: The importance of review and evaluation
• Section 2: The sources of information available for evaluating an event
• Section 3: The range of tool available for event evaluation
• Section 4: Planning the evaluation of an event.


Unit 3: Marketing and market research for event planning
In this unit, learners will explore why market research is so important and discover how target audiences differ between events. They will look at the different methods that can be used for marketing and discover the suitability of each method for different target audiences. Learners will then explore what they need to do to plan marketing for an event.
This unit contains three sections:
• Section 1: Understand why market research is important
• Section 2: The methods and resources available for marketing
• Section 3: Planning the marketing of an event.


Unit 4: Planning human resources for events
In Unit 4, learners will look at how events are managed and what makes up a management team. Learners will then explore what teams there are in event planning and how they contribute to this.
The different human resources that are required for an event are then explored, focusing on their main roles and responsibilities.
This unit contains three sections:
• Section 1: Understand how an event is managed
• Section 2: Understand the team which contribute to an event
• Section 3: Understand the human resource requirements for an event.


Unit 5: Communication and customer service for events
In this unit, learners will look at communication and learn about the importance of this in regard to events. Equality and diversity are then explored, and learners will take a look at the main legislation that relates to this. Learners will look at the importance of customer service and explore what is involved and how it can be implemented. Learners will also learn how to produce guidance to ensure that staff deliver the expected standards.
This unit contains four sections:
• Section 1: Understand the importance of communication at events
• Section 2: Understand equality and diversity in relation to events
• Section 3: Understand why customer service is important at an event
• Section 4: Produce guidance on expected standards of customer service for staff use

Course Units:

  1. Planning an event
  2. Reviewing and evaluating an event
  3. Marketing and market research for event planning
  4. Planning human resources for events
  5. Communication and customer service for events

Study mode:

ONLINE

Start date:

Flexible start dates after 1st September 2019

End date:

Last enrolment 31st March 2020

Duration:

8-12 Weeks

Regional availability:

Attachments:

» posters/event-planning-flyer.pdf
  (Type: .pdf - Size: 170 kb)

» posters/event-planning-poster.pdf
  (Type: .pdf - Size: 264 kb)

Interested in this course?

Added on Wed 4th Sep 2019.
Last updated on Thu 12th Sep 2019.

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